Adison: Smarter Time & Profitability Tracking

Adison: Smarter Time & Profitability Tracking

Inconsistent time tracking created workflow inefficiencies. Costlocker unified the process, improved financial reporting, and made profitability clear.

Inconsistent time tracking created workflow inefficiencies. Costlocker unified the process, improved financial reporting, and made profitability clear.

Representative

Alžběta Fridrichová

Strategic Consultant & Partner

Agency

Adison is a communications agency specializing in integrated creative communication. Their approach helps clients uncover their key messages and effectively convey them through data-driven storytelling across both owned and acquired channels. Adison is a team of 15 and works with renowned Czech and international brands, including Bohemia Sekt, Litovel Brewery, Durex, AirWick, Hervis, and ISIC. The agency prides itself on meaningful work, a strong company culture, and a leadership team that challenges industry norms.

Adison is a communications agency specializing in integrated creative communication. Their approach helps clients uncover their key messages and effectively convey them through data-driven storytelling across both owned and acquired channels. Adison is a team of 15 and works with renowned Czech and international brands, including Bohemia Sekt, Litovel Brewery, Durex, AirWick, Hervis, and ISIC. The agency prides itself on meaningful work, a strong company culture, and a leadership team that challenges industry norms.

Advice for Growing Agencies

"Set ambitious goals but don’t push too hard. Think responsibly about finances, build a buffer, and prioritize both client and team satisfaction. And don’t forget to take a vacation—you need it." — Alžběta Fridrichová, Strategic Consultant & Partner

"Set ambitious goals but don’t push too hard. Think responsibly about finances, build a buffer, and prioritize both client and team satisfaction. And don’t forget to take a vacation—you need it." — Alžběta Fridrichová, Strategic Consultant & Partner

Challenges Before Costlocker

As Adison expanded, managing project profitability and tracking time effectively became a challenge. The agency relied on a mix of tools like Toggl and Excel, which led to inconsistencies and inefficiencies. Financial reporting became increasingly complex, and spreadsheets quickly became overwhelming. The team needed a unified system that could streamline time tracking while offering clear insights into project profitability.

Why Costlocker?

Costlocker stood out as the ideal solution due to its ability to integrate time tracking with profitability analysis. Unlike their previous fragmented approach, Costlocker provided a centralized system that offered transparency and control over financial performance.

How Costlocker Transformed Operations

With Costlocker, Adison achieved:

  • Unified time tracking – Eliminating scattered systems and ensuring consistency across all projects.

  • Profitability insights – Gaining a clear understanding of which projects were financially viable.

  • Structured financial management – Simplifying budget planning and financial reporting.

"A great slave, a horrible master. Costlocker enables us to track team hours and evaluate project profitability with clarity." — Alžběta Fridrichová, Strategic Consultant & Partner


Implementation Challenges and Solutions

Adison initially faced hurdles in structuring budgets within Costlocker, as the tool assigned hourly rates to activities rather than positions. To adapt, the agency created separate activity categories for different seniority levels, ensuring accurate cost calculations. Additionally, educating the team on real-time tracking required internal training and well-defined processes.

To streamline billing and invoicing, Adison implemented clear internal rules:

  • Account managers input all billing data and cross-check external expenses.

  • The finance team verifies and finalizes invoices before closing projects.

  • A structured process prevents errors and ensures smooth financial operations.

Current and Future Goals

Adison continues to refine its financial strategies, particularly in balancing competitive hourly rates with profitability. The agency is working on optimizing its pricing model while maintaining efficiency. Costlocker remains a key tool in helping them analyze trends, adjust pricing, and make informed financial decisions.

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Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

No Credit Card Required

Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

No Credit Card Required

Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

No Credit Card Required